Score Bands Explained
AdGradr scores your account from 0 to 100. The score is normalized — if your account only runs Search campaigns, you are scored on Search checks only. Network-specific checks (Video, Display, etc.) only apply when those campaign types exist.
The four bands
Section titled “The four bands”| Score | Verdict | What it means |
|---|---|---|
| 85-100 | Healthy | Account is well-configured. Minor optimizations may exist but nothing structural is wrong. |
| 65-84 | Fixable | Real issues exist but they are addressable. Most accounts land here. A few focused fixes will move the needle. |
| 45-64 | Significant Gaps | Multiple structural problems. The account is likely wasting meaningful budget. Prioritize the top findings. |
| Below 45 | Foundation Problems | Core setup is broken — usually conversion tracking, bidding, or account structure. Fix foundations before optimizing anything else. |
How scoring works
Section titled “How scoring works”Each check starts at its maximum point value and takes deductions for issues found. This means:
- A perfect check scores its full points (no issues found).
- A failing check loses some or all of its points depending on severity.
- Checks are weighted by importance (conversion tracking is worth more than match type distribution).
The overall score is: (earned points / applicable max points) * 100
What moves the score most
Section titled “What moves the score most”The highest-weighted checks across platforms:
- Conversion Tracking (18-22 pts depending on platform) — always the most impactful.
- Audience Targeting (LinkedIn: 15 pts) — the single biggest lever on LinkedIn.
- Bidding Strategy (12 pts across all platforms) — wrong strategy wastes budget silently.
- Keyword Quality (Google: 16 pts) — poor keywords mean poor traffic.
If your score is below 65, start with whichever of these checks lost the most points.