Understanding Your Report

Your AdGradr report has two parts: a summary page with your overall score and top findings, and a full report with detailed scoring for every check.

The summary page

The summary shows:

• Overall score (0-100) with a verdict: Healthy, Fixable, Significant Gaps, or Foundation Problems.
• Top findings — the 5 checks where you lost the most points, sorted by impact.
• Platform breakdown if you audited multiple ad platforms.

Start with the top findings. These are your highest-leverage fixes.

The full report

Each check in the full report shows:

• Score — points earned out of the maximum for that check.
• Status — Pass, Warning, or Fail.
• What we found — specific details from your account.
• Learn more — a link to this knowledge base explaining best practices.

How to prioritize

1. Fix foundation issues first. Conversion tracking problems invalidate every other metric. If your tracking check failed, start there.
2. Work through top findings in order. They are sorted by points lost, so the first finding is your biggest gap.
3. Ignore passing checks. If something scored well, leave it alone. Don’t optimize what already works.

What the scores do not tell you

The audit is automated. It catches structural and configuration issues reliably, but it cannot evaluate:

• Whether your landing pages convert
• Whether your offer resonates with your market
• Whether your budget is right for your goals
• Strategic decisions that require business context

For those questions, talk to a human.