View-Through Conversions
What AdGradr checks
Section titled “What AdGradr checks”AdGradr checks whether view-through conversion (VTC) tracking is actively recording data for your video campaigns. It looks at both click-through conversions and VTCs across all active video campaigns. This check only runs when your account has active video campaigns.
AdGradr flags accounts missing both VTC and click-through conversion data as the most serious finding. Accounts that track click-through conversions but lack VTC data receive a moderate flag. Accounts with both conversion types properly tracked pass the check.
Why this matters
Section titled “Why this matters”Video ads influence purchasing decisions without requiring a click. Someone watches your ad, remembers your brand, and later searches for you or visits your site directly. Without VTC tracking, that conversion gets attributed to branded search or direct traffic, and video looks like it contributes nothing.
This creates a dangerous feedback loop: video appears unprofitable, budget gets cut, and the branded search traffic that video was quietly feeding starts to decline weeks later.
What good looks like
Section titled “What good looks like”A properly configured account will have VTC tracking enabled with a reasonable lookback window (typically 7 to 30 days). You should see VTCs appearing in your reporting alongside click-through conversions, giving you a complete picture of video’s influence.
For most video campaigns, VTCs will outnumber click-through conversions significantly. That is normal. Video is an awareness and consideration channel, not a direct response channel.
Common mistakes
Section titled “Common mistakes”- Conversion actions set to exclude VTCs. When setting up conversion actions in Google Ads, VTC counting can be turned off at the action level. If someone disabled it, VTC data silently stops flowing.
- Attribution window set too short. A 1-day VTC window captures almost nothing. Video influence often takes days or weeks to materialize.
- Ignoring VTCs in reporting. Even when VTCs are tracked, some teams only look at click-through conversions, which systematically undervalues video.
How to fix it
Section titled “How to fix it”- Go to Tools > Conversions in Google Ads. Check each conversion action and confirm “View-through conversion window” is set to at least 7 days (30 is recommended for video).
- Include VTCs in your standard reporting columns so they are visible alongside click-through data.
- When evaluating video campaign performance, report total conversions (click + VTC) to get the full picture.
- If VTCs are being tracked but the number seems implausibly low, verify your conversion tag is firing correctly on all conversion pages.
When to ignore this check
Section titled “When to ignore this check”If your video campaigns have been running for fewer than 7 days, VTC data may not have accumulated yet. Give it a full conversion cycle before evaluating.
Want someone to handle this? The Click Makers team manages Google Ads accounts for companies spending $10K+/month. Get in touch to see if we are a fit.