LSA Dispute Health
What AdGradr checks
Section titled “What AdGradr checks”AdGradr flags two opposing dispute patterns on active LSA campaigns:
- Credit/dispute rate above 30% suggests fundamental targeting issues, not normal lead filtering.
- High CPL with zero disputes filed suggests you are paying for junk leads that should be credited but never get challenged.
Both patterns hurt the account, just in opposite ways.
Why this matters
Section titled “Why this matters”Google allows you to dispute LSA leads that are irrelevant: wrong service requested, spam, leads from outside your stated service area, abusive callers, or leads where the contact info turns out to be fake.
If more than 30% of your leads qualify for credits, the system is telling you something is wrong upstream. Either your service area is too broad, your category mix is wrong, or your profile is attracting the wrong inquiries. Disputes are a symptom in that case; fix the root cause.
If your CPL is above $150 and you have never filed a dispute, you are almost certainly paying for junk leads that should have been credited. Most active LSA accounts file disputes on at least 10% to 15% of leads. Zero disputes after months of activity is statistically unlikely unless someone is just rubber-stamping every charge.
What good looks like
Section titled “What good looks like”- Dispute/credit rate between 5% and 15%. Enough to filter junk, not so much that it signals an upstream problem.
- Disputes filed within 30 days of the lead (Google’s deadline).
- Clear pattern: spam, wrong-service, out-of-area, fake contact info. If you are disputing leads that simply did not close, you are using the system wrong.
Common mistakes
Section titled “Common mistakes”- Never disputing. Some advertisers accept every lead as a cost of business. Google built the dispute system for a reason; using it is part of running an LSA account well.
- Disputing too aggressively. Filing disputes on every lead that did not close is not what the system is for. An excessive dispute rate can trigger Google review and put your account at risk.
- Disputing late. Google enforces a 30-day window. Leads from week 5 are stuck even if they were obviously junk.
- Disputing valid leads to game ranking. Google checks dispute patterns. Repeatedly disputing real leads can result in account suspension.
How to fix it
Section titled “How to fix it”- Build a weekly dispute habit. Set 15 minutes every Monday to review the previous week’s leads and file disputes on the obvious ones (spam, wrong service, out of area, fake contact info).
- Keep dispute reasons specific and consistent. Google’s review team looks at the reason notes you submit. “Spam” or “out of service area” with a one-line context is enough; vague “bad lead” comments get rejected.
- If your dispute rate is over 30%, look upstream first. Tighten service area, prune service categories, and rewrite profile copy to be more specific. Disputes alone will not fix a fundamentally wrong setup.
- Track dispute outcomes. The LSA dashboard shows accepted vs rejected disputes. If you have a high rejection rate, your dispute reasons probably are not specific enough.
When to ignore this check
Section titled “When to ignore this check”If you have been live for less than 30 days and have under 20 leads, dispute rate is not statistically meaningful yet. Wait for more volume before reading the signal.
Want someone to handle this? The Click Makers team manages Google Ads accounts for companies spending $10K+/month. Get in touch to see if we are a fit.